I’ve been experimenting with Twitter to broadcast my scanlation releases and looking at my blog analytics, Twitter is completely ineffective. Of the 69 sources of visits to my blog, Twitter accounted for 1 out of the over 2000 visits to my anime and manga blog last week. Most of the visits to my blog originated from the popular manga websites, Google searches, links from other people’s blogs, or people directly going to my blog.
And here comes the VERY BIG BUT
There is a big unknown, though, with respect to Twitter. I often don’t directly “follow” people on Twitter because I don’t want to broadcast to the world or the person that I’m following them, so instead I pull an RSS feed of the tweets into Outlook. Clicking on link from Outlook gets counted as a “direct” visit to my blog. I don’t know how to get information on pulls from RSS feeds, so I have no idea who pulling RSS from my Twitter or my blog.
Soooo….now a simple comparision: there’s a BIG jump in visitors from the popular manga sites on days when I release compared to days in between releases. On the days that I release, 70 – 80% of traffic comes from those sites. On the days in between most of the traffic comes from Google searches and direct visits (about 50% combined). I tweet the release at time of the release, so from this I conclude, that Twitter is most likely ineffective and the best way to get the news out about my scanlations is to go where the audience is and that appears to be the popular manga websites and their forums.
I don’t know how Twitter is working for other people who are trying to promote themselves or their products. But this is my story and I imagine it’s not an uncommon one. What does this mean for Twitter? Well, it may not be the best tool for advertisement as hoped, but I think it needs more time and some serious studies to make a conclusion either way. As always, its good to know where your audience is and to tap into those sources. Following that logic, if your audience isn’t on Twitter, you certainly aren’t going to bring them there and it’s probably best not to waste your resources on maintaining a Twitter account. A good way to find out if people are tweeting about you or your product is do a search of Twitter and see what comes up. I did is for myself and my “product” and not much came up. As for my future on Twitter: the experiment continues …