Even if it is an ad. Well, duh! Here’s a link to an article about how advertisers are having success reaching gamers with their messaging through compelling video games. I’ve come around to the side of liking this type of advertisement. If the product or ad feels natural in its setting, then it will be affective and possibly liked by potential customers. The advertiser is meeting a need or somehow delighting a customer which is all good for everyone involved.
I do like the warning in the this article about creating a bad experience. I imagine a poorly executed game could cause gamers to lose all respect for a brand. This is tough, because gamers are a communicative bunch, so both good recommendation and bad recommendations travel fast and broadly. It’s also tough to keep on the cutting edge of “gamer cool”.
Thinking on the recent ads for WOW, I’m not sure as a gamer I like the idea of folks like Shatner being a part of that world. Perhaps it’s cool for the boomer crowd … okay, it could be cool if there was a custom Shat character that used Capt. Kirk’s hand-to-hand combat fighting style. I could get into that! That would be so surreal and hilarious!
Where have we heard this strategy before? How did corporations manage to warp “growth” to mean workforce shrinkage? The world is truly full of mysteries. They really should liken this kind of approach to pruning a plant. Anyhow, Pepsi is planning to revamp its image and marketing along with lay-offs and closing 6 plants. My favorite tactic is changing “Mountain Dew” to “Mtn Dew.” That’s brilliant! Now that I don’t have to read the entire word, I’ll definitely go out and buy some … Haha, I’m actually glad to hear that their CEO Indra Nooyi recognizes in an economic downturn that soft drink and juice’s primary competition is tap water — though, the last time I checked my utility bills tap water was wasn’t free … Now if only they would address those pesky health issues like obesity, tooth decay, and kidney and bladder stones (ouch! All reasons why there is no soda allowed in my house). It does seem that it is on her mind from the last paragraph:
Ms. Nooyi went on to say that in order for the soft-drink category to grow, sugar must be addressed. “Once we have a breakthrough on a natural low-calorie sweetener that can be used in colas, we have a reason to talk about this category growing again.”
Well, she isn’t one of my favorite CEO’s to follow through the news for nothing :). Umm … how about putting less sugar in. I like bottled teas drinks from outside of the US because they use cane sugar and less of it. This makes the beverage taste light and refreshing. Another thing I have noticed about beverages in the US is that favoring is added for tartness. When combined with the high sugar content, beverages taste way too “heavy” and leave a sticky acidic taste in my mouth and fuzz on my teeth. Yuck! Even the unsweetened versions have tartness added — yuck!
Anyhow, here’s a link to the article for more details on Pepsi’s plans. I can’t wait to see the new labeling.
(By the way, it appears that Jack-in-the-Box has changed the logo on some of its restaurants. Some restaurants have a more low key low logo that doesn’t bring the clown to mind. I haven’t been inside any of these restaurants to see if they are differentiated from the other restaurants.)
That’s funny! I wonder will McCain start doing the same thing. I wonder what the game players’ reaction to the ads are. I wonder is they can even see the ad while zipping around the city. I wonder if those were McCain ads would gamers try to destroy the objects by crashing into them. ;p Haha! Well, if the audience isn’t watching TV, then get them where their eyes really are. I think it would have been fun if the campaign had put out a gamer centric message, like Obama’s stance on Net Neutrality and decency in entertainment.
Nice … It sounds like a slick infomercial. Starting in Sept. A&E will air a small and medium business make-over show. Continue reading Dell’s SMB Makeover TV Show on A&E
Steve and I got around to watching the first episode of the new season of the TV Show “Eureka” last night. During the mid-show commercial break, a “Made in Eureka” commercial came on for Degree deodorant. At first we thought it was in the show or a joke, but it was a real commercial. “Holy Crap!!” I shouted. Continue reading Degree Deodorant Sponsors the TV Series “Eureka”
Selling stuff directly through the TV to the consumer is apparently the grand dream of advertisers and probably the worst nightmare for consumers. Time shifting and the ability to skip commercials is the primary reason I have and use Tivo. I understand Tivo’s desire to make themselves appealing to potential advertising customers, but I have to ask whether Tivo has changed who their target customer is — it is consumers or is it advertisers? For now, it looks as though they are shifting to advertisers in order to get their software into more houses. In the end, though, will consumers be pleased or annoyed? Continue reading Selling Thru the TV: Tivo and Amazon vs. “Bookmarking”