Here’s a link to an article about it.
I imagine XD stands for “Extreme Disney” + the XD emoticon which can express extreme happiness or sarcasm (XD …) — I’m not sure whether Disney was being clever or stupid when considering XD with regards to its most current pop culture meaning. My guess is that they are completely clueless about the emoticon “XD” …
So … a network aimed at 6 -14-yr old boys … hmm… what comes to mind to me? Anime, more anime, and still more anime, the latest in video games, Ninja Warrior, the extreme sports videos played at Islands Restaurants, packed in with yet more anime. Disney better have a gundam anime, a “Naruto” clone and a “Bleach” clone in their programming if they hope to even have a chance with any boy over the age of 8. Geez, …, and forget even overtly having music stars (what’s with the Beastie Boys? They were in when I was a teen and I’m now pushing 35). Oh, and drop the “Disney” branding because no self-respecting male over the age of 8 wants to be associated in *ANY* way with “Disney”. What’s described in the article sounds to me like another channel aimed at ‘tween girls. Good luck Disney! and go watch some shonen anime and read some shonen manga for goodness sakes … XD
…psst … here are some clues in order from entertaining the youngest to the oldest boys:
- Whatever the latest Power Ranger and Pokemon incarnation is
- Naruto/ One Piece
- Death Note
- Find 16-ish version of Adam Sessler and Morgan Webb of the G4 Network to host a video game show (nothing is as sweet to a tween boy as a cute gamer girl to crush on).
- Scour Asia for a teen version of Ninja Warrior — DO NOT try to make an American version. Americans, believe it or not, are too reserved to create genuine moments like those in “Ninja Warrior”
- Shamelessly copy from multiple networks (Nick, G4, FuelTV …) if you have to because no one has put together a coherent and integrated offering on TV for American boys yet.
- Save the sports for ESPN