Tag Archives: disney

More Companies Jumping on the TV Everywhere Bandwagon

Here’s a link to an article that summarizes Disney’s Bob Iger’s thoughts on TV Everywhere.  What I find entertaining about this article and Iger’s comments is that they act as though the music industry died.  The music industry is alive and thriving under both the old and the new business models.  TV will be the same way and fighting change with DRM or by trying to make people authenticate to watch their favorite shows will be pointless because it’s too easy for anyone to screen capture content and rebroadcast it.

When I think about this issue, my thoughts go to my husband’s behavior.  He hates commercials and he hates waiting for episodes of a show to come out.  Since he’s not one of those folks at the water cooler, it’s not a priority to him to watch a show while it’s current.  Rather he waits until the season is over and then watches blocks of episodes on demand via Tivo.  He believes this as safer than Bittorent (after all you don’t know if someone has put something malicious in one those free movie or TV show files — why doesn’t the entertainment industry scare the beejeebees out of people with this argument???) and it’s definitely less work and waiting than BitTorrent.  He also feels there is value in being able to watch whatever he wants for $15.99/mo.  We still have cable, but that’s because we have a legacy deal with our broadband service provider and we don’t want to upset that apple cart.  My feeling is let the people view first run for free with commercials like they would on broadcast TV and then sell commercial free rebroadcasts or, heck let the rebroadcasts be free without commercials after a couple of weeks.  The folks who are hooked on the show will watch the first run.  As for the commericials, I will state this AGAIN:  If you want people to watch commercials, make good commercials and keep them fresh! A TV ad campaign really should last more than 2-weeks or a month at most.   I also think well integrated product placement  is a good strategy (nothing would sell more items to ‘tween girls than Miley Cyrus actually using the product in her shows).  Anyhow, I look forward to seeing if the TV and the movie execs can fight their way out of this paper sack.  Hopefully, they will bring in some savvy folks in under the age of 45 to tell them how to do this properly.

Disney XD Replaces Toon Disney Today

Here’s a link to an article about it.

I imagine XD stands for “Extreme Disney” + the XD emoticon which can express extreme happiness or sarcasm (XD …) — I’m not sure whether Disney was being clever or stupid when considering XD with regards to its most current pop culture meaning.  My guess is that they are completely clueless about the emoticon “XD” …

So … a network aimed at 6 -14-yr old boys … hmm… what comes to mind to me?  Anime, more anime, and still more anime, the latest in video games, Ninja Warrior, the extreme sports videos played at Islands Restaurants, packed in with yet more anime.   Disney better have a gundam anime, a “Naruto” clone and a “Bleach” clone in their programming if they hope to even have a chance with any boy over the age of 8.  Geez, …, and forget even overtly having music stars (what’s with the Beastie Boys?  They were in when I was a teen and I’m now pushing 35).   Oh, and drop the “Disney” branding because no self-respecting male over the age of 8 wants to be associated in *ANY* way with “Disney”.   What’s described in the article sounds to me like another channel aimed at ‘tween girls.  Good luck Disney! and go watch some shonen anime and read some shonen manga for goodness sakes … XD

XD
XD

…psst … here are some clues in order from entertaining the youngest to the oldest boys:

  • Whatever the latest Power Ranger and Pokemon incarnation is
  • Naruto/ One Piece
  • Bleach
  • Death Note

Other suggestions:

  • Find 16-ish version of Adam Sessler and Morgan Webb of the G4 Network to host a video game show (nothing is as sweet to a tween boy as a cute gamer girl to crush on).
  • Scour Asia for a teen version of Ninja Warrior — DO NOT try to make an American version.  Americans, believe it or not, are too reserved  to create genuine moments like those in “Ninja Warrior”
  • Shamelessly copy from multiple networks (Nick, G4, FuelTV …)  if you have to because no one has put together a coherent and integrated offering on TV for American boys yet.
  • Save the sports for ESPN