HP's Mini-Note PC

I’m still trying to understand the mini-notebook PC.  I see today on CNET that we are expected to annouce our own mini-notobook any day. It isn’t clear from this article what the HP product is so I did some digging to understand.  First of all, I seriously doubt this PC will ship any day now with a 64GB SSD drive.  Checking current hard drive prices, I see that these drives retail for over $1000.  However, it appears that drives that are 16GB and below may be consistent with a $499 PC.

The obvious question that comes to mind for me is why would I buy this over ~$500 notebook with a 12-in screen.  Yes, at 8.9-in the mini-note is small, however how easy is it to type on and how useful is the monitor?  I see the target audience is traveling business people and school children.  Now, looking at other mini-notebook from Sony and Fujitsu, I see that their strategy is to pack a lot of computing power into a small package.  Sony’s starting price is $1899 (11.1-in) and Fujitsu’s starting price is $999 (5.6-in) and $1749 (8.9-in).   Sony seems to be focused on weight, thickness, and style (they look like are aimed at people who want to appear to be fashionable and unburdened by their PC — sorta like a clutch purse.) and Fujitsu’s are distinguished by touchscreens (they look quite utilitarian to me).  And then there’s the Apple airbook with its thin Appley-Appleness starting at $1799.

Taking into account matters of practicality for school children — you want to indoctrinate them into the prevailing OS and software (which currently is Windows), you want them to have rich Internet experience, and you want the computer to be powerful enough to last a few years — so I don’t see an advantage of having a small screen and hardware that is barely good enough for now at a comparable cost to a base model 12-in notebook.  Get the $499 full sized laptop.  As for business people — if all you really need is a PDA, then get a PDA or a smartphone.  As for a laptop, I think the issues of fat fingers and poor eyesight are universal, so I don’t really understand the need for laptop smaller than the one Sony is offering.  It seems to me, like in that past, engineers and marketing folks might be more intrigued by the idea of a small computer rather than considering the practically of it — in other words a product in search of a customer.  The space this kind of product would fill seems to be encroached upon from both sides by PDA’s and smart phones and low-end fullsized notebooks.  I guess, my feeling is that there is a limit to the size at which a laptop screen is no longer usable.  For me that is around 10-in.  As a traveller, I’m not so much concerned about the width of screen, so much as the weight and thickness of the devise.  This will become more important as the airlines get desparate and start charging separately to transport luggage.  In this sense, I think that Apple and Sony are on the right track by concentrating on weight and thickness and then adding style cues for style concious young folk with money.  At the same time I do like the rugged aluminum case and the spill-proof keyboard of the HP model.

Well, enough of my rambling.  Here’s the CNET write up.


AP Cuts Prices, Announces Mobile Product

It is interesting watching how quickly news delivery is changing.  The first thing that jumps out at me about the Associated Press’ change in strategy is that they are moving towards a free or nearly free pay structure that will supported more and more by ad revenue than fees charged to various newspaper outlets.  The other part is that they have recognized the need to get their product delivered digitally and are quickly transitioning from analog distribition to digital.  In many ways it feels like the AP doesn’t need the newspaper at all to distribute content or to gather ad revenue, so I guess the revenue sharing is just icing on the cake until traditional newspapers die off.


Here’s a link to the article.

The Disney Channel: Tween Stars, and Marketing Tie-Ins

I’m not sure whether to applaud Disney or to ban any children I may have in the future from ever watching the Disney Channel based on this article.  This article talks about how the Disney Channel doesn’t sell commercials in the traditional sense, but rather there are product tie-ins within Disney Channel programming.  What’s interesting is that it sounds like these product tie-ins have to be integrated into the show and have to go through some Disney sanitizing to be included.  What’s more influential to children a product advertised during commericial time during the “Hanna Montana” show or “Hanna Montana” actually using the product within the show.  I’d fear for my wallet and sanity if I actually had children.  As for Disney, this a very clever, because I imagine they can charge quite a bit for the influence characters like Hanna Montana have over children.


Here’s a link to the article.

About Nothing in Particular