Here’s a link to the details of the deal. An interesting thing discussed in this article is how selling ad time/space via an auction/bid system was abandoned. I’m glad to see that commonsense reins Continue reading NBC Universal and Google Join for Advertising Strategic Partnership
Tag Archives: NBC
“Gemini Division” — NBC’s Experiment in Brand Driven Entertainment
It’s very interesting watching how marketing has been aggressively reclaiming television. What’s funny to me is the whole back-to-the-future aspect of this. Brand integration into programming was quite deep in the early days of radio and television, and then a decoupling happened only to start back up with a vengeance in the past few years. Continue reading “Gemini Division” — NBC’s Experiment in Brand Driven Entertainment
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