Tag Archives: newspaper

Fun Stuff Coming out of NAA Conference

I’ve been following the news coming out of the Newspaper Association of America (NAA) conference.  Here’s a link to latest thread as Google’s CEO, Eric Schmidt adds his 2-cents.  Basically the newspapers have discovered that “free” isn’t a business model while, at the same time, they have no idea how to regain control of the distribution of their content from the millions of bloggers and aggregators out there in the world.  The thing I don’t understand is why they object to bloggers and aggregators providing links to their content and why they are acting like the music industry folks and “hating” upon their customers.  First of all links are the life’s blood of the internet.  If you want people to find your content, then links to your content  (along with quality content) will help put your content on top of the Google stack (links are the Internet’s “street cred”).   What news agencies don’t want is bloggers and aggregators reprinting content in whole without crediting or linking back to the source.

Let’s take a look at my interaction with Ad Age.  I pay a subscription to Ad Age because I find the content compelling.  I ended up getting a subscription because of links from the CEA news aggregator.  Some Ad Age articles are free, but not all of them.  I wanted access to this news so I pay for it.  What a concept!  In my blogging I put links to Ad Age in them and if my readers want to read the Ad Age source they can choose to pay and read the source article.   Mind blowing isn’t it?  So what’s the secret?  Um … it’s called compelling content!

So with respect to bloggers, news agencies want them to find their content.   News agencies want bloggers to pay to read content and then repackage the headlines so they compel their readers to follow the links back to the source.  Those readers, then, will be confronted with the choice to pay to read further.  So my message to the news agencies is that they should show some love to bloggers rather than “hating” upon them.  Most people like their news pre-digested and spoon fed to them.  Get used to it!  Understand who it is that wants to get beyond the headlines and serve that audience.  Quit worrying about the masses for which the “cesspool” of the Internet and headlines are good enough.  Let the bloggers and the aggregators have the close relationship with the masses — use them as envoys.   I think Eric Schmidt got it right by telling the news agency execs and reps,

These are ultimately consumer businesses, and if you piss off enough of them, you ultimately won’t have any.

The Decline of Network News

Here’s an interesting article from Ad Age about the decline in viewership of and advertising during the network news.  Some “Duh” points brought up is that fact that the desired core demographic of upper income 18 – 49-year olds are not at home during the evening news hours (4 – 7PM).  Consequently, the average age of evening news viewers is 60 — retired folks I imagine.  Personally, I don’t bother watching the local or evening news broadcasts because they are neither informative nor entertaining.  I get my news from the radio, via the Internet, and reading print magazines — that is if I care to get the news.  Sometimes I skip the news that isn’t tech related due to fatique.  I know that sounds bad, but honestly has anything really changed in the last few weeks with regards to the US Presidential Election, Iraq, and the US economy?  I would like to get some world news, but believe it or not, International news is kinda hard to come by in the US.

Interestingly, Ad Age is also running a series of articles on the decline of the newspapers.  The article run today speculates as newspaper readers die, they aren’t being replaced with new readers.  I wonder if that’s the case for network news as well.

Moving on, the article is careful to explain that the news is not no longer relevant.  Rather, people have more choices for how they consume the news — TV, radio, and the Internet via computers, cellphones, and other mobile devices.  As such, it seems that advertisers can diversify their ads efforts.  In my own experience, I see that news websites have a lot more videos now.  I find the videos to be a pain for news items that could be described in 3 paragraphs or less.  This is due to the load time for the video and the unavoidable 30-60-secs of ads that is tacked on to the front of the stream — sooo annoying.  So much for high speed Internet … dear gosh the ISPs need to hurry up an upgrade their infrastructures.

On the whole, though, I’d say that the most useful and detailed news comes from online and print magazines.  Broadcast and Internet news amounts to a bunch of sounds bites that generally remind people of the major headlines.  The print magazines, though, like newpapers have nice long meaty articles.  Unlike newspapers thought, most magazines are weekly, bi-weekly, or monthlies.  Since they are easy to transport, a magazine can be taken almost anywhere for convenient reading at the reader’s leisure.  Perhaps this contributes to the continued success of magazines.  Perhaps this, too, could be the future of the newspaper — fewer issues, small form factor, and glossy media.  I think I would get a weekly San Diego/San Diego county news magazine if there was one.  What about you?

Anyhow, use the link given in the first sentence to read the article.