Fat Pig Chocolate

I’m not exactly sure about the merits of organic chocolate (strictly speaking organic merely implies the presence of carbon … sigh), but I thought this packaging was really cute and eye catching, along with the branding name “Fat Pig.”  Yeah, it’s offensive, but it also brings to mind that this chocolate is small indulgence in this weigh concious world — you know, if I’m going to have chocolate, then I’m going to have chocolate in all its creamy, sweet, and fatty glory.  I also like how the chocolates are in four little squares so the bar can be easily shared, although the messaging doesn’t encourage sharing.



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