Interactive Billboards — NICE!!!

Here’s link to the tiny article and the video. You must watch the video! The concept is to upload consumer content to an electronic billboard. A nice example is given about how greeting card company, Kinemo, allowed customers to upload photo cards for Mother’s Day to an electronic screen on Times Square, took pictures of each card as they appeared on the billboard, and then sold the image of the card in Time Square back to the consumer. GENIUS!!!

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