Selling Thru the TV: Tivo and Amazon vs. “Bookmarking”

Selling stuff directly through the TV to the consumer is apparently the grand dream of advertisers and probably the worst nightmare for consumers. Time shifting and the ability to skip commercials is the primary reason I have and use Tivo. I understand Tivo’s desire to make themselves appealing to potential advertising customers, but I have to ask whether Tivo has changed who their target customer is — it is consumers or is it advertisers? For now, it looks as though they are shifting to advertisers in order to get their software into more houses. In the end, though, will consumers be pleased or annoyed? Continue reading Selling Thru the TV: Tivo and Amazon vs. “Bookmarking”