Here’s a link to an article that summarizes Disney’s Bob Iger’s thoughts on TV Everywhere. What I find entertaining about this article and Iger’s comments is that they act as though the music industry died. The music industry is alive and thriving under both the old and the new business models. TV will be the same way and fighting change with DRM or by trying to make people authenticate to watch their favorite shows will be pointless because it’s too easy for anyone to screen capture content and rebroadcast it.
When I think about this issue, my thoughts go to my husband’s behavior. He hates commercials and he hates waiting for episodes of a show to come out. Since he’s not one of those folks at the water cooler, it’s not a priority to him to watch a show while it’s current. Rather he waits until the season is over and then watches blocks of episodes on demand via Tivo. He believes this as safer than Bittorent (after all you don’t know if someone has put something malicious in one those free movie or TV show files — why doesn’t the entertainment industry scare the beejeebees out of people with this argument???) and it’s definitely less work and waiting than BitTorrent. He also feels there is value in being able to watch whatever he wants for $15.99/mo. We still have cable, but that’s because we have a legacy deal with our broadband service provider and we don’t want to upset that apple cart. My feeling is let the people view first run for free with commercials like they would on broadcast TV and then sell commercial free rebroadcasts or, heck let the rebroadcasts be free without commercials after a couple of weeks. The folks who are hooked on the show will watch the first run. As for the commericials, I will state this AGAIN: If you want people to watch commercials, make good commercials and keep them fresh! A TV ad campaign really should last more than 2-weeks or a month at most. I also think well integrated product placement is a good strategy (nothing would sell more items to ‘tween girls than Miley Cyrus actually using the product in her shows). Anyhow, I look forward to seeing if the TV and the movie execs can fight their way out of this paper sack. Hopefully, they will bring in some savvy folks in under the age of 45 to tell them how to do this properly.
Here’s a link to the article. I have a netbook with Window’s XP, but I’m not beholden to XP. I can’t install anything like Office on my netbook because it’s too much of a resource hog and required installation from a DVD drive. However the basic version of MS Office that comes with the laptop is fine for the things I do on it.
What I do need with respect to my netbook is the ability to get on the Internet and to view whatever parts of the Internet I desire. On my iPhone my current limitation is Flash — but that more of a problem with Adobe than anyone else. My feeling is as long as the browser works well, I’m golden since I will most likely used web-based software because a netbook doesn’t have much on board storage.
However, it’s important to keep in mind that netbooks will be treated as the lowest-end computer. I did witness over the holidays, many financially pinched people considering a netbook as their first PC purchase or as a replacement for an ancient computer that was too old to allow access to the Internet. When I think about this user, I really don’t know what’s best. They may be used to “ancient versions” of software or they may be computer illiterate. This tends to make me think, the simpler the better. But when I consider which is easier to use, my PC or my iPhone, I would have to say they are about the same since the iPhone mimics a PC experience. In other words, to successfully use most mobile devices beyond basic dialing phone numbers, there is an expectation of computer literacy. Thinking in this vein, does the OS matter? No, just as long as there’s a big clear “Internet” button, links to do basic things like calendars and view images, and the presentation is professional. This is most important because I think past attempts at Internet appliances failed because the interface design “looked down” on potential customers (the young, the elderly, and the computer illiterate). It has to look like a real PC and it has to function like a real PC.
For the more savvy user, I think speed is the key. If Android turns out to be the speedier OS that allows similar functionality and software selection to PC and smartphones, then I think Android will be a winner. I hope, though, that Microsoft isn’t resting on its laurels and are, instead, working dilligently on a Windows-lite for netbooks. It’ll be a tough fight once the cell phone makers enter the fray. However, this competition will be good for everyone because it will force innovation. I’m looking forward to it.