What a lovely editorial from Ad Adage! It talks about taking a holistic approach to messaging by analyzing some very current messaging and how the message they were trying to communicate could have been improved by taking a big picture approach. Here are a few snippets I enjoyed from this article: Continue reading Holistic Marketing
Category Archives: Advertising
NBC Universal and Google Join for Advertising Strategic Partnership
Here’s a link to the details of the deal. An interesting thing discussed in this article is how selling ad time/space via an auction/bid system was abandoned. I’m glad to see that commonsense reins Continue reading NBC Universal and Google Join for Advertising Strategic Partnership
“Gemini Division” — NBC’s Experiment in Brand Driven Entertainment
It’s very interesting watching how marketing has been aggressively reclaiming television. What’s funny to me is the whole back-to-the-future aspect of this. Brand integration into programming was quite deep in the early days of radio and television, and then a decoupling happened only to start back up with a vengeance in the past few years. Continue reading “Gemini Division” — NBC’s Experiment in Brand Driven Entertainment
Dell’s SMB Makeover TV Show on A&E
Nice … It sounds like a slick infomercial. Starting in Sept. A&E will air a small and medium business make-over show. Continue reading Dell’s SMB Makeover TV Show on A&E
Network DVR’s May be on the Way
A recent court ruling allows content providers permission to store TV content on central servers making it possible for providers to offer network DVR’s. Continue reading Network DVR’s May be on the Way
More Rambling 