Warner Bros. tests emerging tech in new facility

Warner Bros. opens a new facility to observe consumers using emerging content viewing technologies. 

I think it’s kinda funny that the Warner Bros. people themselves are not trying to live on the edge.  Living on the edge, myself, I see that a lot of insight can be gained by struggling with emerging technologies.  Well, I hope they don’t guide themselves down the “primose path” by forcing an environment.


Indra Nooyi on the Cover of Fortune

Indra Nooyi, the CEO of PepsiCo, is on the cover of the lastest issue of Fortune magazine.   Here’s the first page of the write-up.  A link at the bottom will take you to the rest of the article.  Enjoy!


February 19 2008: 4:23 AM EST

The Pepsi challenge

Can this snack and soda giant go healthy? CEO Indra Nooyi says yes, but cola wars and corn prices will test her leadership.

By Betsy Morris, senior editor

< http://money.cnn.com/2008/02/18/news/companies/morris_nooyi.fortune/index.htm?postversion=2008021904

In Car Advertising, Coming Soon from Microsoft

Crazed with Google-envy, Microsoft promises to make your drive fun and productive with in-car advertising.  I have to snicker, because the last thing I want in my car is the MS blue-screen of death. 

Personally, I’ve steered clear of having anything TV-like in my car.  This is because I’m a very poor driver and I’m easily distracted when driving.  I won’t even let my husband watch movies on his laptop or iPod while on long drives because I have a tendency to glance over and, unfortunately, the car goes in whatever direction I point my head.  Sad …

As for in-car advertising … well, I got satellite radio to avoid advertising and slowly over time advertising has crept in.  I’ve now gone back to listening to CD’s to avoid distracting channel flipping.  Why would I want my dashboard advertising to me?  When am I supposed to look at this advertising while my eyes are supposed to be on the road?  I wonder, though, whether safety is factored into these designs.  Like I said, I haven’t gone for in-car navigation because it’s too distracting.  Even the voice stuff is too distracting for me.  I sorta feel like anything that takes the driver’s eyes and attention away from the road should only be active when the car is stopped.  I wonder whether others have the same problem as I do?

Anyhow, enjoy the article below.


Here’s a link to the article

About Nothing in Particular