According to this article 20% of viewers watch some portion of TV content online. Continue reading Online Content Viewing Driving the PC-TV Convergence
Obviously the people at Wharton missed E3. Continue reading Merging the TV, PC, and the Internet
Selling stuff directly through the TV to the consumer is apparently the grand dream of advertisers and probably the worst nightmare for consumers. Time shifting and the ability to skip commercials is the primary reason I have and use Tivo. I understand Tivo’s desire to make themselves appealing to potential advertising customers, but I have to ask whether Tivo has changed who their target customer is — it is consumers or is it advertisers? For now, it looks as though they are shifting to advertisers in order to get their software into more houses. In the end, though, will consumers be pleased or annoyed? Continue reading Selling Thru the TV: Tivo and Amazon vs. “Bookmarking”
For kicks, a couple of weeks ago I decided to see what this show “Ninja Warrior” is and to my surprise, I found myself rapt by the incredible stupidity of the concept and greater stupidity of the contestants. But then there are these compelling moments of brilliance where some super coordinated and athletic men and women do some incredible stunts. “Ninja Warrior” is a 4-part contest in which 100 constant vie against themselves and the obstacles of “Mt. Midoriyama” (*lol*) in their quest for “total victory”. The first stage is usually the comedic part where a field of 100 contestants, many in cosplay, clumsily fail in some grand fashion, ending up in muddy water. The first part usually cuts the field down to less than 10 contestants and then if they get to the last stage, there is usually only one or two contestants left. The obstacles are really hard to describe, so I won’t even try. This is truly something you have to watch for yourself. I have watched so many episodes that I’ve seen many repeat contestants and cheer for them as they try over and over again to complete the course. What’s most interesting about this show is there appears to be no reward for completing the course other than bragging rights and the contest is not between the contestants, but rather the contestants and the course. The contestants cheer each on and give advice as contestants go along. The camaraderie is quite nice! So, if you have G4 TV and want to watch some great entertainment, I highly recommend this show.
Here’s an interesting story from Ad Age about some technology Google is tinkering with for TV ads. I actually think I like this idea. The idea is to include “quality” as a metric and to use that to price advertising. The proposed quality metric is based on audience retention during an ad, so the more people who watch the ad completely, the cheaper the ad is for the advertiser. The fewer people who watch, the more costly the ad. The hope seems to be that unpopular and stale ads would get pulled from the airwaves very quickly. This will be enabled by two-way communication as viewers watch TV. The article says that it’s unclear how Google would do this, but I disagree. Largely, it has do with who Google partners with on the content delivery side. Two-way communication is possible to get from viewers with cable and DVR’s because those already have two way communication built into them. The second-to-second aspect is the real problem — but who says you can’t choose a sample of the viewing audience at each second. Also a viewers viewing information can be cached internally on the hardware and sent up to the service provider or Google at anytime of the day. As for the viewing audience, my hope is that this of system will get rid of commercial fatigue. The first two or three times I see an interesting commercial, I will pay attention. As the commercial is repeated, I lose interest and either do something else while the commercial is on, fast forward through it via TIVO or flip the channel. It sounds like under the system that Google is proposing as a commercial becomes stale, it will cost the advertiser more to continue to run the commercial, thereby forcing the advertiser to make fresh commercials. So the good commercials will naturally rise, but after saturation is reached, something new will have to be brought in keep the audiences’ attention.