Article: GE Brand Reinvention

Here is a very nice article about GE’s Judy Hu.  She is leading the effort to reinvent GE’s image into a green innovator.  Enjoy!


Here’s a link to the article

GE’s Judy Hu: ‘We’re Reinventing a Brand and a Company’

Published: December 12, 2007 in Knowledge@Wharton

 

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