Interactive Billboards — NICE!!!

Here’s link to the tiny article and the video. You must watch the video! The concept is to upload consumer content to an electronic billboard. A nice example is given about how greeting card company, Kinemo, allowed customers to upload photo cards for Mother’s Day to an electronic screen on Times Square, took pictures of each card as they appeared on the billboard, and then sold the image of the card in Time Square back to the consumer. GENIUS!!!


Marketing with Meaning

Here’s an interesting article that gives examples of how some companies advertise by offering a useful service to people. The main example at the recharging stations sponsored by Samsung at various busy airports. I like this idea a lot because it seems like it could be a cheaper way to advertise while endearing more customers to a brand.

Here’s a link to the article.