Gamespot has planned an immersive advertising campaign for the release of GTA IV (Grand Theft Auto IV).  This reminds me of a lite version of the kind of campaign NIN used to promote their last two albums.  Again, this a campaign that is designed to appeal to fans and to get them stirred up as they scourge New York City looking for game pieces.  I love this kind of advertising innovation!  I imagine those folks that participate in this game will have fun, additionally there will be plenty of buzz about the game going around because I imagine the news will be covering this game and the general release of this latest installation of the contraversial GTA series.

Here’s a link to the article.