Marketing Experiments with Digital Media

This article discusses some of the methods advertisers and marketers are experimenting with to increase sales and customer engagement.  I really like how all these ideas are very customer centric and in many cases very social.

I must say the stuff I have been reading recently about the creativity going on in advertising and marketing has been very refreshing and inspirational to me.  It really seems like there are a lot of marketing innovators out there that are thinking of ways for everyone to have a winning and positive experience.  I like the way the marketers featured in this publication are embracing the latest technology and dragging their customers and conduits along with them for the ride.

Here’s a link the article.  You will need to register to read it. 


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