AP Cuts Prices, Announces Mobile Product

It is interesting watching how quickly news delivery is changing.  The first thing that jumps out at me about the Associated Press’ change in strategy is that they are moving towards a free or nearly free pay structure that will supported more and more by ad revenue than fees charged to various newspaper outlets.  The other part is that they have recognized the need to get their product delivered digitally and are quickly transitioning from analog distribition to digital.  In many ways it feels like the AP doesn’t need the newspaper at all to distribute content or to gather ad revenue, so I guess the revenue sharing is just icing on the cake until traditional newspapers die off.


Here’s a link to the article.

The Disney Channel: Tween Stars, and Marketing Tie-Ins

I’m not sure whether to applaud Disney or to ban any children I may have in the future from ever watching the Disney Channel based on this article.  This article talks about how the Disney Channel doesn’t sell commercials in the traditional sense, but rather there are product tie-ins within Disney Channel programming.  What’s interesting is that it sounds like these product tie-ins have to be integrated into the show and have to go through some Disney sanitizing to be included.  What’s more influential to children a product advertised during commericial time during the “Hanna Montana” show or “Hanna Montana” actually using the product within the show.  I’d fear for my wallet and sanity if I actually had children.  As for Disney, this a very clever, because I imagine they can charge quite a bit for the influence characters like Hanna Montana have over children.


Here’s a link to the article.