I’ve had the misfortune, lately, of watching TV with commercials. In general I put commercials out of my mind, but the commercials from mobile service providers and a prominent printer company showing people panicking because they lost or forgot their paper presentations and then rejoicing as they remember they can, in some shiny near future, print their presentation are annoying me. My problem — when was the last time a professional or a student presented anything to a group of people huddled around a spiral bound notebook? If your presentation is accessible by mobile, you’re golden. Download it and project it like you have been doing for the past 10-years.
It’s actually rather sad to me to watch the lack of imagination and the stagnation of thought in these commercials. Did the marketing people who came up with these commercials present the concept for the commercials in a spiral bound notebook? I shudder to think of the brains behind “print from mobile” and it appalls me to think that any company would actually spend precious R&D dollars on something so pointless.
I live in a city where my newspaper is in danger of being no longer. I can’t say I’ll miss the city newspaper because I haven’t subscribed to it in over 5-years. So what happened with me and the newspaper? Well, I ordered the Sunday newspaper only because getting the newspaper 7-days a week was too much for me to read and created too much trash for me to deal with. Unfortunately, the newspaper, obsessed with selling advertisements, ignored my desire and sent me the newspaper 7 times a week. I then canceled because my house became filled with newspapers I didn’t read. Our house and garage used to be littered with stacks of unread papers. It’s a fire hazard and they attract bugs and vermin that like to hide in the folds. I really only wanted the front page, the Sunday comics, and the Sunday coupons. The newspaper, actually didn’t stop coming, though, because my Dad signed up for the newspaper using the same phone number I did and the newspaper came to me instead of him. Hahaha!!! It was a frustrating experience. Needless to say, it got straightened out and I have been newspaper-free for years.
My problem with the newspapers is that they come on a ridiculous amount of paper. That’s why I turned to the Internet once it became a valid source. The newspapers are kicking themselves for not selling the news online at the start. The big problem though is hyper-linking. I heard some guy on KPBS’ “Editor’s Round Table” mention this, but I don’t think he completely grasped what he was saying. The problem is even if a newspaper charges people to access the news, there are ways to grab information and rebroadcast it that can’t stopped. Sure people can link to the information and then those that follow the link can pay whatever is charged to read the full article. But as a blogger, I have found myself cutting and pasting content from paid content because somewhere in the back of my mind the idea of the news being property is absurd — sorta like paying for flowers, unprepared food, water, air, and health care. (BTW: I have stopped cutting and pasting entire articles and I cleaned my blog to link the articles). I imagine most people feel this way, so it happens all the time. Anyhow, to sum it all up, because print is giving away to the internet, the newspapers can no longer control the distribution of their content. Continue reading I Heard an Interesting thing About Newspapers
Here’s a video about a Borders Books Concept Store at Plaza Bonita, a mall in the San Diego area. It looks like they are experimenting with digital content delivery.