Finding the Right Video Game
Here is an excellent article from the Chicago Tribune about some the most popular video games desired this holiday season. So before you buy, take a look at this article. My “Mass Effect” desire has been fulfilled and my husband has already blown through “Bioshock”. I also have “FFX Revenant Wings” (not mentioned) to play on the PSP to serve as my pacifier in movie lines and during awkward family gatherings. (Oh and the new FFX tactics game for the DS.)
chicagotribune.com
THE DIGITAL PAGE
Weekly guide to entertainment technology
FIND THE RIGHT GAME
Eric Gwinn: Gadget Adviser
November 27, 2007
More Blog Postings are Written in Japanese than English
This sounds surprising at first until you read the article. As a nation of commuters that are always online, it makes perfect sense that Japan would lead in the number of blog postings. What’s was most interesting in the article is the difference in blog intents between Japanese bloggers and American bloggers. I’m not I sure I buy the “chest thumping” characterization of American bloggers, though. It makes me wonder though, would “humble” blog intent translate into Japanese wanting to print their blogs.
Here’s a link to the article
Japan’s Bloggers: Humble Giants of the Web
By Blaine Harden
Washington Post Foreign Service
Thursday, December 6, 2007; A01
TOKYO — Compared to the English-speaking world, the Japanese have gone blog wild. They write Web logs at per capita rates that are off the global charts.
Click the link above to read the full article.
Article: GE Brand Reinvention
Here is a very nice article about GE’s Judy Hu. She is leading the effort to reinvent GE’s image into a green innovator. Enjoy!
Here’s a link to the article
GE’s Judy Hu: ‘We’re Reinventing a Brand and a Company’
Published: December 12, 2007 in Knowledge@Wharton
Article: Social Marketing
Here’s an article about some companies’ sucesses and failures with social marketing. I think the key take-aways are that campaigns with high customer interactivity have to be authentic and the company has to be prepared for content that may be unflattering to the company.
Social Marketing: How Companies Are Generating Value from Customer Input
Published: December 12, 2007 in Knowledge@Wharton
