I guess I'm not the only one who doesn't see the synergies here. I haven't been to a Blockbuster in years since joining Netflix. I'm not sure how the whole content delivery thing fits in with Circuit City either, since Circuit City doesn't make anything it sells and therefore cannot be a part of any digital ecosystem. Circuit City can offer digital content downloads, but that won't bring anyone into the stores. As for Circuit City, drawing from the experience of my local store, they could go a long way to improve the in-store experience if they want to compete against Best Best. I know this sounds strange, but the “Circuit City Red” irritates me so I don't like shopping in Circuit City. It feels altogether “loud” to me. I also don't like the way my local Circuit City is set-up. It has a bunch of physicals walls that section the store which forces a flow. I can't see where I need to go when I enter the store, which completely turns me off. Oh, and the low ceilings don't help either. I haven't ventured into a Circuit City unless lured by a cheap price on a specific item and with that, I ordered the item online and then picked the item up at the customer service center, by-passing going into the store all together (perhaps that is contributing to Circuit Cities problem too — no attachments or upsell).
Here's a link to the article.