This is a long read but a good one.  I think this is a great example of executive communication that reaches across management, engineers, and other individual contributors.  I particularly like at the end of the interview in which Mr. Provoost explains simply how beans and innovation are connected.

My thoughts on this … well first off all, I’m anxious to see what’s new in lighting.  I have seen the slow emergence of LED over the past couple of years, but nothing big at the Home Depot yet.  Like everyone (and every company), I’m looking for any manner to decrease my electricity bill.  I’m also encouraged with this CEO’s positive thoughts about innovating in the midst of a recession.  Yes, I agree, being squeezed to optimize can drive innovation.  I really like the idea of adversity being inspiration.   Anyhow, give this a read and feel good about innovation and get excited about lighting.

Here’s a link to the article

Philips Lighting CEO Rudy Provoost: Innovation Means Putting Consumers’ Needs First

Published: February 20, 2008 in Knowledge@Wharton