I really like this!  A small company Cellfire is working with grocer, Kroger, to start offering coupons via cellphones.  This implementation sounds a little clunky, though, because searching and typing on cellphones is quite cumbersome.  Regardless, when this is implemented correctly, this will save paper while being very convenient.

Package-Goods Giants Roll Out Mobile Coupons

P&G, Clorox, Del Monte, K-C, General Mills Team With Kroger to Try to Make Promotions Relevant to Younger Consumers

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By Alice Z. Cuneo

Published: March 10, 2008