I really like this! A small company Cellfire is working with grocer, Kroger, to start offering coupons via cellphones. This implementation sounds a little clunky, though, because searching and typing on cellphones is quite cumbersome. Regardless, when this is implemented correctly, this will save paper while being very convenient.
P&G, Clorox, Del Monte, K-C, General Mills Team With Kroger to Try to Make Promotions Relevant to Younger Consumers
Published: March 10, 2008