Here’s an interesting editorial from “Ad Age” Magazine about branding and owning a word. It starts by explaining the the success of Barack Obama’s campaign and how he owns the word “change” and then goes on to talk about success and failure of other companies slogans. I like the quick blurb about how an individual can own a word to help jump start their career. I thought about this for myself for quite some time — what is my “brand?” I haven’t come up with it yet, but I feel it’s something I need to do in order to crystallize what I’m about before making my next career move. How about you? What is your brand?
Here’s a link to the article
Why You Can (and Can’t) Learn From Obama
Change Isn’t Always the Best Prescription
Published: February 04, 2008