This article discusses some of the methods advertisers and marketers are experimenting with to increase sales and customer engagement. I really like how all these ideas are very customer centric and in many cases very social.
I must say the stuff I have been reading recently about the creativity going on in advertising and marketing has been very refreshing and inspirational to me. It really seems like there are a lot of marketing innovators out there that are thinking of ways for everyone to have a winning and positive experience. I like the way the marketers featured in this publication are embracing the latest technology and dragging their customers and conduits along with them for the ride.
Here’s a link the article. You will need to register to read it.
Another musician I love embraces technology. Peter Gabriel will be supporting the US launch of “The Filter”, a service that makes content recommendations based upon a user’s digital library content. What’s most interesting about this is that this service is not limiting itself to music recommendations. Rather it will recommend music, video, and books. It sounds neat. I wonder, though, will it be possible to use The Filter anonymously? As in my identity is my existing digital library and that’s all that is known about me. I suppose I will just have to try it out.
I wonder if they are under pressure from competition like Apple, Hitachi, Panasonic and the like. Lots of companies are currently working on touch and gesture based interfaces. I wonder will MS integrate this with Windows. If so, what are the computer makers doing to take advantage of Surface?
More Rambling 