Here is an interesting editorial on how digital media consumption could change the advertising and “watercooler” experience. I like how this author is embracing digital technology and taking an enlightened and open view on how the changes will be positive for media companies, advertisers, and customers alike. Now if only the media companies would get with the vision. Perhaps if the advertisers push on them using this perspective, then we’ll see an end to the media companies’ paranoia and fear faster. It seems sad that the media companies will have to be forced into new business models. But once they realize that they can penetrate world-wide they will get with the rest of us.
The End of the Shared Media Experience?
Will an On-demand World Take Away Our Water-Cooler Moments?
Published: March 17, 2008