This is interesting and scary at the same time if this study is, indeed, a proper study.  The latest I’ve heard about subliminal advertising was that it is an urban myth.  However, this to me doesn’t sound like the advertising was done subliminally, rather as the article suggests our perception of a brand is like that of a person.  And just like people we know, we approach a brand with deep level of connection crafted from years of interaction.

This Brand Makes You More Creative

A Subliminal-Messaging Study From Duke Claims It’s Possible