Here is a very nice article about GE’s Judy Hu. She is leading the effort to reinvent GE’s image into a green innovator. Enjoy!
Published: December 12, 2007 in Knowledge@Wharton
Here’s an article about some companies’ sucesses and failures with social marketing. I think the key take-aways are that campaigns with high customer interactivity have to be authentic and the company has to be prepared for content that may be unflattering to the company.
Published: December 12, 2007 in Knowledge@Wharton
There’s a reason I don’t actively use Facebook or MySpace (I have blank accounts to spy on my little brother) and this is it. Within the walls of work I have no problem using my real identity because I have no fear of advertising third party junk to me — ok, except for that Phillips spam that has been littering my mailbox since Thanksgiving. Anyhow … I think Facebook missed something fundamental about American values (and maybe almost everyone else on the planet). We don’t like to advertise about the stuff we buy. Just like talking about salary it’s rude and just not something done (although, that could be an American thing, so I’ve recently heard). Another thing is that if we are going to recommend a product to a friend, we will on our own time and with our own words. It’s called “authenticity.” I think a real heart felt targeted recommendation directly out the mouth or fingers of a friend is MUCH better advertising than some computer generated spam or posting that says your friend bought this and so should you. Oh, and then the kicker … Facebook and the advertisers don’t even recognize the social faux-paux, rather they say they were too radical in their approach and the if they increase their rudeness gradually, then people won’t notice. What happen to common decency?
Anyhow, read the article and be amazed …
Published: December 12, 2007 in Knowledge@Wharton
Here is a great little article about a cognitive scientist’s gripes with feature filled gadgets that take no account of the human consumer. I found myself laughing at this because despite paying money to have this guy consult, the design of the digital picture frame still went awry. Not to be bitter, or anything like that (no not me), but design rarely seems to start from how someone is actually going to use the product, but, rather, a set of features are settled upon and the engineers must cobble something together that contains the feature set. If you design something the way you would design a Frankenstein monster, then a Frankenstein monster is typically what you end up with.
Personally, I have forgone unneccessary features, for a clean design and ease of operation regardless of cost. I like to thoroughly play with gadgets before I buy them and if Ican’t figure it out within the first couple of tries, then I’m instantly turned off and move on. This would be the primary reason I hate trying to use an AIO beyond printing. I could never get one of those to scan to a file properly. Sigh …
I saw lots of people taking pictures of products with their cellphones to aid their remote conversations while Christmas shopping when I did demo Days at the Bestbuy. This seems to be a very natural and useful way to aid remote communication and to find out more information about a product than what’s written on the store shelf label. It would be nice if there was a service that allowed you to look up peer reviews of products and to do price comparisons and inventory count of the stores within a close radius of your location. I expect as GPS gets into more cellphones and digital cameras, these kinds of services will be popping up.
One Shot Says It All
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It’s time to think about putting those digital cameras in cell phones to work. Improvements in image resolution and the emergence of broadband wireless networks are inspiring entrepreneurs to experiment with mobile classified advertising and product information searches. Over the next year, the camera phone you use to snap personal photos on the run could become another way to broadcast promotional information, post ads or let customers gather more information about your products.
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For full article — URL: http://www.msnbc.msn.com/id/22299298/
More Rambling 