“Gemini Division” — NBC’s Experiment in Brand Driven Entertainment

It’s very interesting watching how marketing has been aggressively reclaiming television. What’s funny to me is the whole back-to-the-future aspect of this. Brand integration into programming was quite deep in the early days of radio and television, and then a decoupling happened only to start back up with a vengeance in the past few years. Continue reading “Gemini Division” — NBC’s Experiment in Brand Driven Entertainment