Here’s an interesting article that explores the spending habits and psychology of tightwads and spendthrifts and how those attributes can be exploited to sell more stuff to more people. I imagine the Kodak AIO advertising campaign is meant to appeal to spendthrifts while our Blackbird 002 campaign is meant for spendthrifts. Oh! and I love how a small change of wording can make so much difference. Anyhow enjoy!