Advertising to Kids within Virtual Worlds

More from CNET on kids and the internet.  This time the focus is on advertising to kids within virtual worlds.  Here’s a link.

To be honest I don’t know what to think of this.  Kids really don’t have much real spending power, but they do have a lot of influence on the spending of their parents.  Advertising creeps in from everywhere, so I ask whether limiting advertising in a kid specific virtual world is going to make much of a difference.  I think this is a case, too, where parents can make a difference by making their children aware of advertising and to teach them to think critically about the advertising they experience.

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