More from CNET on kids and the internet. This time the focus is on advertising to kids within virtual worlds. Here’s a link.
To be honest I don’t know what to think of this. Kids really don’t have much real spending power, but they do have a lot of influence on the spending of their parents. Advertising creeps in from everywhere, so I ask whether limiting advertising in a kid specific virtual world is going to make much of a difference. I think this is a case, too, where parents can make a difference by making their children aware of advertising and to teach them to think critically about the advertising they experience.