Mobile Coupons

I really like this!  A small company Cellfire is working with grocer, Kroger, to start offering coupons via cellphones.  This implementation sounds a little clunky, though, because searching and typing on cellphones is quite cumbersome.  Regardless, when this is implemented correctly, this will save paper while being very convenient.


Package-Goods Giants Roll Out Mobile Coupons

P&G, Clorox, Del Monte, K-C, General Mills Team With Kroger to Try to Make Promotions Relevant to Younger Consumers

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Published: March 10, 2008

Emotional Video Games in the Future?

Obviously this guy has not played Final Fantasy or any of the Sims Games.  I was bawling at the end of Final Fantasy X and I was terribly upset when one of my Sim families was killed by a stove fire — it was awful!

Anyhow, be entertained by Gore Verbinski’s incoherent rambling.  Given the Pirates’ movies, I don’t think he has the skill (yet) to pull off something emotional.  Regardless of his skill, he does have a point because games with strong story elements, character development, and deep emotional investment have very broad appeal, not only to the male core demographic, but also to females and folks over 35.


Here’s a link to the article

Gore Verbinski, director of the blockbuster Pirates movie trilogy, recently talked a bit about his own ambitions in the game space. He said he’s particularly interested in exploring emotional responses to games.

Posted by James Brightman on Monday, March 10, 2008

Hulu.com goes Live March 12th

Uh, yay … reuns of “Lou Grant” and “Hill Street Blues.”  Um, I have to question whether they have the right demographic in mind with those offerings.  Oh yeah, they tested with execs from other companies.  Silly me … too bad my 80-year grandmother does not have a broadband connection and a fast computer.  Well there’s always the shows from Fox (which I honestly know nothing about because I abandoned TV years ago.)

Well, it’s a start :).


Hulu.com to Go Live This Week

Online Video Venture From News Corp., NBC Universal Already Working With Marketers

Published: March 11, 2008

Tivo + YouTube

Here’s an article from the New York Times about how Tivo is partnering up with YouTube to allow users to watch YouTube via the TV.  I wonder how those videos are going to look because YouTube videos are very low resolution and typically have poor sound quality.  I also wonder how people are going to wade through the mountains of crap on YouTube.  Hmm … I imagine they will figure it out and offer something compelling.  Let the competition for eyeballs begin!


March 13, 2008

YouTube Coming to TV, With TiVo the Gateway

CBS, Ads, and Shrimp

Ahh, big fancy parties and shrimp.  It brings to mind that terribly out-of-touch SBC training scenerio from three years back that I railed upon in the after class survey.  This year in the wake of the writer’s strike and a financial slowdown (not mentioned here), CBS’s Leslie Mooves says, “No shrimp for you.”  A tear drops from my eye.

Okay in all seriousness, this is a significant move for CBS to recognize all the different medium available for media and advertisment consumption.  I wonder what the pricing structure is and what kind of bargains there are to be found outside of TV.


CBS Says Yes to Multiplatforms, No to Shrimp

Moonves Nixes Tavern on the Green Party

Published: March 12, 2008