Article: Cell Phone Cameras for Web Searches

I saw lots of people taking pictures of products with their cellphones to aid their remote conversations while Christmas shopping when I did demo Days at the Bestbuy.  This seems to be a very natural and useful way to aid remote communication and to find out more information about a product than what’s written on the store shelf label.  It would be nice if there was a service that allowed you to look up peer reviews of products and to do price comparisons and inventory count of the stores within a close radius of your location. I expect as GPS gets into more cellphones and digital cameras, these kinds of services will be popping up.


One Shot Says It All

Cell phone cameras are getting in on the web search action.
By Heather Clancy
Entrepreneur.com
updated 11:00 a.m. PT, Mon., Dec. 17, 2007

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It’s time to think about putting those digital cameras in cell phones to work. Improvements in image resolution and the emergence of broadband wireless networks are inspiring entrepreneurs to experiment with mobile classified advertising and product information searches. Over the next year, the camera phone you use to snap personal photos on the run could become another way to broadcast promotional information, post ads or let customers gather more information about your products.

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For full article — URL: http://www.msnbc.msn.com/id/22299298/

Article: Advertising Widgets

Online advertisers are now using widgets in an effort to improve customer engagement.  These widgets are packed with tracking functionality and the advertisers hope these fun little applications will become viral to spread their words widely and to collect lots of information about you.

In some ways I like this idea, especially if I want a fun and engaging way to be advertised to, that is, of course, it I choose to be advertised to.  The tracking aspect worries me, as does the potential to spread malicious programs.  I’m also worried that these “games” may be used to hook children.  Anyhow, give the article a read.  The possibility, in general, to use widgets as a way to teach consumers about a product in an engaging way is interesting.


Widgets are the new ad kid on the block

By Elinor Mills
http://www.news.com/Widgets-are-the-new-ad-kid-on-the-block/2100-1024_3-6223229.html

Story last modified Wed Dec 19 04:00:02 PST 2007

Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their own Web pages and share with others.

Article: Chat with Virtual Online Personality Saves Abandoned Shopping Carts

It should be no shock to anyone that the “live chat” offered through some etailers, is live chat with a computer.  Still this seems quite underhanded.  

This article says Upsellit saved 500,000 sells, but it doesn’t give the number of sales attempts.  Hmm …could this be used as a more engaging way for customer self-support?  I imagine it’s already being done …


Here’s a link to the article

That online chat ‘assistant’ may not be real

A start-up firm is using automated chat to keep online customers from abandoning their virtual shopping carts.

By Paul Sloan, senior writer

Article: Teens Lead in Web Content Creation

Here is an article with some interesting statistics about teen web content creation habits.  I’m not at all surprised that a greater percentage of girls than boys blog.  What does surprise me is that teens restrict access to their content and personal information more than I thought they would and more than older people.  With all the media chatter about teens online, you’d think the teens out there are all posting every bit of their lives for everyone to see.


Teens Rule the Web