This is GREAT!
Here’s a link to the article
Review: A child’s view of children’s books
By Andrew Oglesby (age 7)
For CNN
For CNN
http://www.cnn.com/2006/SHOWBIZ/books/09/27/review.childrensbooks/index.html
Monthly Archives: April 2008
Article: Advertising Widgets
Online advertisers are now using widgets in an effort to improve customer engagement. These widgets are packed with tracking functionality and the advertisers hope these fun little applications will become viral to spread their words widely and to collect lots of information about you.
In some ways I like this idea, especially if I want a fun and engaging way to be advertised to, that is, of course, it I choose to be advertised to. The tracking aspect worries me, as does the potential to spread malicious programs. I’m also worried that these “games” may be used to hook children. Anyhow, give the article a read. The possibility, in general, to use widgets as a way to teach consumers about a product in an engaging way is interesting.
Widgets are the new ad kid on the block
By Elinor Mills
http://www.news.com/Widgets-are-the-new-ad-kid-on-the-block/2100-1024_3-6223229.html
Story last modified Wed Dec 19 04:00:02 PST 2007
Forget static banners. Online ads are evolving into mini-applications with video, games, and dynamic content that people like enough to embed in their own Web pages and share with others.
Article: Chat with Virtual Online Personality Saves Abandoned Shopping Carts
It should be no shock to anyone that the “live chat” offered through some etailers, is live chat with a computer. Still this seems quite underhanded.
This article says Upsellit saved 500,000 sells, but it doesn’t give the number of sales attempts. Hmm …could this be used as a more engaging way for customer self-support? I imagine it’s already being done …
Here’s a link to the article
That online chat ‘assistant’ may not be real
A start-up firm is using automated chat to keep online customers from abandoning their virtual shopping carts.
Article: Teens Lead in Web Content Creation
Here is an article with some interesting statistics about teen web content creation habits. I’m not at all surprised that a greater percentage of girls than boys blog. What does surprise me is that teens restrict access to their content and personal information more than I thought they would and more than older people. With all the media chatter about teens online, you’d think the teens out there are all posting every bit of their lives for everyone to see.
Teens Rule the Web
Nissan's Super Cute Interactive Dashboard Robot
This is reprinted from the “Motor Authority” Blog. I ran across this while doing some research on the gaming aspects of the driver interface for the Nissan GTR and Nissan’s Infiniti line of cars. This is extremely cute, but it has the looks of a toy for toddlers or for people who like very cute things like Disney and Hello Kitty. I don’t think I could drive with this much cuteness in front of me. Anyhow, as I dig into this further, I am finding that the future of in-car dashboards and controls is quite interesting and scary at the same time.
I like the idea of trying to create a personal experience between drivers and their cars. I wonder though, could some of the potential interactions be as dangerous as talking on a cell phone while driving. I also wonder can we create a similar personal experience between our products and the customer. What would that look like? Does it have to be this darned cute?
Posted on Friday 23 November 2007
Nissan has set itself a clear goal: to become a technology leader in the auto industry within the next ten years. We’ve already seen the launch of the new bird’s-eye view camera system and ‘self-healing’ paint on the Infiniti EX35 crossover but according to CEO Carlos Ghosn this is just the top of the iceberg.
Click on the link above to read the full article.
More Rambling 