It’s very interesting watching how marketing has been aggressively reclaiming television. What’s funny to me is the whole back-to-the-future aspect of this. Brand integration into programming was quite deep in the early days of radio and television, and then a decoupling happened only to start back up with a vengeance in the past few years. Continue reading “Gemini Division” — NBC’s Experiment in Brand Driven Entertainment
Can you name any film or TV show based on a video game that has been worth watching? I can’t. Regardless, media companies keep trying. Enter Spore … I can’t really imagine how this would work short of a reality show in which clips from different people’s games are shown as a string of short films. Whatever …, the reason video games don’t make good TV shows and movies is because viewers can actively engage in the entertainment — it’s all cut-scene, which sucks! Duh??? Here’s a link to the story.
Here’s an interesting nugget from CNET about how extreme, “extreme gamers” are. What amazed me is that extreme gamers spend an average of 45-hrs/week gaming and buy 24-games/ 3 months … and then I thought about my own recent gaming. Yes, recently, my gamer side re-emerged with a vengence. Here’s a list of the top of my head of the games I’ve played in the last 3-months: Continue reading Extreme Gamers are “Extreme”
Here are some great pictures from a 3G iPhone tear-down posted on CNET. It always amazes me how dissected Apple products look like nothing special.
Nice … It sounds like a slick infomercial. Starting in Sept. A&E will air a small and medium business make-over show. Continue reading Dell’s SMB Makeover TV Show on A&E